Blazing A New Trail in West Island Real Estate

by Broady Windsor Group on Wednesday, December 8, 2021

You may have noticed that we have taken on the challenge of developing innovative ways, not only how to market our listings, but also how to create remarkable experiences for buyers, sellers and homeowners not yet ready to move. 

When we launched our team in 2019, we set out to change the way people think about and experience real estate services in the West Island. 

We believe that success is not measured by the number of transactions, but rather by the quality of client experiences and the positive impact we can create in our community. 

By remaining true to our core values and seeking to serve in new ways, we are blazing a new trail that & as our goal is to & . 

How does the BW Group’s trailblazing approach stand out?

Here is an example of what remarkable guidance and advice feel like, from someone who has experienced the BW Group difference firsthand:

"The BW Group is always willing to help and provide guidance. It’s very evident that they stay up to date on the latest real-estate topics and understand the market incredibly well, which has enabled them to provide us with the best strategic advice. They have provided recommendations on what we could do to increase our home's value, while keeping us informed of what we need to do to move-up to a bigger home. There is something different about the way this team operates, and it makes you feel confident they have your best interests at heart." 
- Milica Bajic 

We’ve adopted a client centric approach. We seek to educate and empower our clients, neighbours and friends, while constantly looking for new ways to market our properties and achieve incredible results for our clients. 
Imagine the average homeowner had access to customized real estate solutions and got the same kind of ongoing professional advice that great wealth management firms now offer? Well now you can. 

Did you know?

     • We have our own YouTube channel with a library of over 50 videos focused on educating you about all aspects of buying, selling and managing properties;
     • We produce professional walk through videos, custom floor plans and interactive virtual tours for every home we sell;
     • We have our listings professionally photographed and staged so that buyers can envision themselves living in the home with their families; 
     • We launched our 
Homeowners Advisory Club to empower those of you who want access to the best real estate advice and guidance but have no intention of selling anytime soon;
     • We’ve helped turn many homeowners like you, into savvy real estate investors;
     • We donate a portion of the commission from every house we sell to the West Island Women’s Shelter

These are just a few of the things we’ve done to deliver the level of service we think you deserve. 

Most real estate marketing is focused on capturing demand for a property and building brand awareness for the realtor. Our marketing is focused on creating demand rather than capturing it. 

When creating demand, a property is positioned as unique and distinct. For example, the needs of the Move-Up Buyer are quite different from those of the Empty-Nester or Downsizer. We realized early on that one-size fits all marketing isn’t nearly as effective at attracting the ideal buyer for a property. Instead of being just another property on the market, homes that have a story to tell tend to attract buyers who start to envision what their life would feel like if they were to own that property. 

Targeted marketing and smart data analytics allow great marketers to know, in real-time, what’s resonating with prospective buyers and sellers and what’s not. Make sure the realtor you choose to guide you is a digital marketing ninja. It can be a game-changer. 

Residential real estate purchases are deeply tied to emotions, so that element must be properly leveraged. Good old-fashioned story-telling, combined with the skillful use of technology, now makes it possible for realtors to ensure they are attracting the right buyers and building relationships with homeowners who fit their niche, in a way that wasn’t possible a few years ago.

Legendary marketing is about changing the culture by capturing the hearts and minds of the people we seek to serve. We are continuing to do this one happy homeowner at a time. 

If you are ready for a different kind of real estate experience we'd love to talk to you. Simply reach out by calling us at 514-700-2604 or sending an email to